Job Information

Sanford Health Manager, Web & Digital Strategy in Sioux Falls, South Dakota

Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.

See yourself at Sanford!

Facility: GSS National Campus
Location: Sioux Falls, SD
Address: 4800 W 57th St, Sioux Falls, SD 57108, USA
Shift: Day
Job Schedule: Full time
Weekly Hours: 40.00

Job Summary

The manager for web and digital strategy is accountable for leading and executing digital and web strategies to support branding and content efforts, as well as digital consumer experience, for their portfolio of brands and web properties. This is inclusive of site structure and platform integration, organic search, dynamic content and content optimization, web analytics and performance, and email marketing. Responsible for planning, architecture, design and implementation to bring digital strategies and experiences to life within the assigned business portfolio. Provides insight to technology trends and digital consumer experience best practice as informed by data and analytics.

The manager is a partner to the marketing account service teams as it relates to strategic planning and pitching digital solutions, is the lead voice for technology and innovation in our approach and delivery, and ensures strategic digital plans are implemented successfully. Collaboration with business subject matter experts to understand and relay business objectives is key.

Maintains governance of website standards to ensure data integrity, brand consistency, content quality and user experience. Helps establish and adheres to our collective approach for search engine optimization, site architecture, functionality, interactions, accessibility and analytics. Works closely with marketing operations to develop analytics reporting standards and regularly evaluate and manage the marketing technology stack to support our digital efforts.

Partners with creative, content, and performance media teams to develop creative content strategies and engaging visuals, as well as align on distribution, interaction and conversion tracking strategies within web, social and email. Works closely with information technology teams and digital strategy counterparts managing other portfolios to create and prioritize activities for site enhancements and special projects on the digital roadmap for all digital properties across the system.

Responsible for coaching, mentoring, inspiring and elevating team members in their work across all touchpoints of a cohesive digital experience. Pushes boundaries through innovative thinking, thrives in solving complex challenges, and has a strong focus on performance and results.

Ability to balance the strategic needs associated with building a digital experience for tomorrow while maintaining foundational needs of today.

Qualifications

Bachelor’s degree required, preferably in marketing, advertising, computer science or related filed.

Minimum three years’ experience managing digital marketing campaigns and leadership experience within digital marketing teams. Experience with Sitecore, HubSpot and Google Analytics strongly preferred.

Passes and maintains all Google AdWords and BING certifications.

Sanford is an EEO/AA Employer M/F/Disability/Vet.

If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org .

Job Function: Marketing and Communications
Req Number: R-32652
Featured: No